Instagram accounts

Cool Instagram Name Ideas that Work

by Alena

Instagram name is really crucial for the very first impression telling your potential followers who you are. Once chosen, it becomes the key ingredient of your brand identity. It doesn’t only represent your profile but your business as well. That’s why we recommend trying hard while creating the name.

In this post, we’ve carefully gathered the most effective Instagram name ideas on how to choose the best one for your business profile. Just follow them to pick up the great name once and for all!

Important: The main difference between an Instagram name and a username is that the latter generates the link to your profile and must be unique. At the same time, Instagram names do not have any restrictions, so different users can pick up the same name. That’s why to stand out among competitors, utilize the potential of the Name section by adding your full brand name with spaces.

What to start with

Before you start brainstorming make sure your future account name corresponds to the following requirements:

  • Catchy and easy to spell. Help people find you via the Instagram search box as fast as possible.
  • Relevant to your profile content. You’ll hardly find a user who expects to see posts about cross-stitching in the @bestdishesfrompotato account.
  • Clear. All guides on cool Instagram names highly recommend avoiding the usage of random numbers or unnecessary signs. The cleaner your username, the better.
  • Original. We can’t but mention this point. Never use other brands’ names. Not only this is unethical but can result in legal issues.
  • Appropriate. It means that the name shouldn’t contain gender, ethnicity, religion, etc. Define your target audience and pick up the username keeping in mind its values and principles.

So, here we go!

Use your existing business name

The best and the easiest thing you can do to grow brand awareness is to use an Instagram name similar to your business name.

What is more important, when your potential clients come across your products or services, they will be able to instantly find your account on the platform. Thus, all they’ll need to do is to search for your “brand”.

Tip: Picking up a name and a username that is different from your business name can be misleading and confuse your Instagram audience as it won’t be evident whether your account is official or not. It’s better to choose a username with minimum alterations.

Remember about other social networks

Be consistent. If you already run business accounts on other social platforms, use the same name/username for your Instagram profile. Thereby you’ll kill not two but even three birds with one stone:

  • expand your reach;
  • make your brand look professional;
  • your audience will be able to easily discover your account across social media platforms.

Concentrate on your products or services

This is one of the most effective Instagram username ideas for startups. If you are going to run a business profile for the first time and have no original brand name, ask yourself about what your account will focus on. Then write down the words related to your future content. This way you will concentrate on the strong points of your product and pick up the name that will stand out among competitors.

For example, if your account is devoted to original accessories made of natural materials the list may look like this one:

  • handmade;
  • natural/nature;
  • cotton;
  • green
  • wool;
  • indie
  • accessories;
  • stone;
  • Earth;
  • organic.

When the list is ready, pick up the words that correspond to your brand philosophy. You can add your personal name to the chosen words.

Example: @mothereart_stone is a good username example that clearly describes what your profile is about and stands out of the crowd at the same time.

Tip: When you combine two or more words into one username without spacing, it may become unreadable. That’s why we recommend to reread it a couple of times before finalizing and add periods or underscores if necessary.

Use keywords

Add a keyword or a phrase to your name, thus increasing the chances to be found via the Instagram search.

As soon as your profile info is not attached to your URL or other defining aspects of Instagram, you can add relevant keywords to your name at any time.

What to do if the username is not available

As we’ve already noticed, your Instagram username must be unique. It generates your profile URL, and when you change it, the URL will change automatically. Therefore, a new username requires an accurate revision of all sources where your previous profile link is mentioned.

But, please, don’t worry if the necessary username is already taken. Below you’ll find some Instagram username ideas that will help pick up the one that also works:

Display the language

If you run multiple profiles for different countries, simply add the corresponding language to the brand name.

Add geolocation

It’s also a way out for businesses selling internationally. By adding the name of the country, city, or any special region you’ll not only avoid duplicates but attract highly targeted followers.

Show ‘Official’

This is one more elegant method for businesses to create an Instagram username. Simply add “official” to your brand name. However, thе method has been very popular so far and for this reason, username like brand name+official can be already taken as well.

Add company activity

Display your activity along with your brand name or a city name and enjoy the number of targeted users who will easily find you via Instagram search.

How to change an Instagram username

If after reading the article, you have realized you need to completely change or optimize your Instagram username, follow the next easy steps:

  1. Open the app and go to your profile.
  2. Tap “Edit your profile”.
  3. In the menu, choose the username box.
  4. Type a new username and voila! If it’s free, the new username is at your disposal.
  5. Save the changes.

To change your Instagram name follow the same steps and enter a new one in the corresponding box. Fortunately, the name doesn’t require any approval so you won’t have to worry whether it’s already taken.

We do understand that a lot of cool usernames have already been taken, therefore choosing a great one is really tough. But there are still hundreds of awesome names that are free and wait to be picked up. So now you’ll definitely find one of the best Instagram names that perfectly matches your business.

Written by Alena
As a digital marketer and a copywriter, Alena is passionate about wrapping difficult things in simple words.
Instagram accounts

Top 10 Most Followed Instagram Accounts in 2020

by Alena

Looking to follow popular profiles to get some inspiration? Then, you are in the right place. In this article, you’ll find an up-to-date collection of the most followed Instagram accounts.

The below-listed profiles are rich in hot pics and engaging posts. Therefore, they will become the source of priceless info on how to boost your own audience. Just be observant and grab the tricks!

Here you can see the list of top Instagram accounts dated back to August 2020 created by the Statista service. We placed it in this article because the list hasn’t changed so far. However, the numbers have grown.

Statistic: Instagram accounts with the most followers worldwide as of August 2020 (in millions) | Statista
Find more statistics at Statista

Let’s take a quick look at the accounts that have the most followers on Instagram.

10. Justin Bieber – 147m followers

Famous for his scandalous teenage behavior, this Canadian R&B singer still enjoys great popularity. Bieber can boast of millions of album copies sold, a decent number of awards, filming, and participation in numerous shows.

His account stands out with its crazy content displaying Justin’s eccentric pranks. And his photos and videos really differ from those vanilla pics other pop stars post every day. But maybe this is what so many fans love him for?

9. Beyoncé – 154m followers

Beyoncé has already become the legend of the world show business and needs no introduction. Her albums have always been selling like hot pancakes, so you’ll hardly find free space on her personal awards wall.

The pop star proudly keeps the status of the most nominated singer in the entire Grammy history. And, of course, her Instagram account fully reflects her glittering lifestyle.

8. Lionel Messi -166m followers

Next up we have the owner of a truly countless achievements, the captain of Barcelona FC and the Argentinian national football team Lionel Messi or “The Flea” (the nickname given to him by the fans).

Frankly speaking, he has already won so much fame and respect that he got tired of it a long time ago. That’s why the sportsman uses his social service account to publish photos with his family and share only the most emotional game moments.

7. Kim Kardashian – 189m followers

Today Kim is much more than a TV star, socialite our businesswoman. She has become the legend of our time and the idol for numerous fans from all over the world.

Her public image allows generating megatons of visual content. No wonder that each new post invariably causes a stir. And it’s not so important what she will show next time, as almost 190 million subscribers are happy with any news.

6. Selena Gomez – 193m followers

Selena Gomez is a singer, actress, composer, songwriter, model, and UNICEF Goodwill Ambassador. Her career began in 2002 and has been very eventful so far.

Unluckily, the heavy workload affected the health of the young pop star. But the struggle with the disease made Selena even stronger. And today her Instagram account is a showcase of how you can look great anywhere, anytime.

5. Kylie Jenner – 196m followers

Designer outfits, posh jewelry, dressing room pics with other celebs… We bet, it’s unlikely that millions of subscribers expect to find another content in her profile.

Kylie, being younger than her sister Kendall, has already significantly surpassed her in terms of the number of followers. But the methods and purposes of using Instagram for the two sisters are almost identical.

So, if you want to keep your fingers on the pulse of the bohemian life, this account is not a bad choice.

4. Dwayne “The Rock” Johnson – 198m followers

Mr. Johnson was a famous wrestler when decided to completely change his life. He demonstrates how the impressive physical strength and professional charisma can turn a sportsman into a real movie star.

It’s no wonder that the mighty “Rock” has many friends and fans all over the world. And according to his Instagram profile, he doesn’t mind taking some random pics with his devotees on stage, in the gym, on the street, etc.

3. Ariana Grande – 202m followers

Our last musician on the “highest followers on Instagram” list is a young superstar Ariana Grande. Despite the young age, Grande has successfully recorded several commercially popular albums and picked up awards on both sides of the Atlantic. Apart from that, she takes part in the cartoon dubbing, stars in TV series and television shows.

To sustain a “sweet girl” image Ariana often posts custom collages of herself, short videos, and photos received from her fans.

2. Cristiano Ronaldo – 237m followers

And here comes Ronaldo! His name is associated with the highest transfer fees ever paid to players. And now the Italian Juventus striker is unofficially considered the best player of our time.

Needles to say, that the official holder of the “Best footballer of all time in Portugal” title does not complain about the lack of attention. Therefore his Instagram is equally devoted both to his football career episodes and to his private life as well.

Interesting fact: Cristiano Ronaldo is also the first person to reach 200 million followers on Instagram. Well done!

1. Instagram – 367m followers

And finally, our winner is… Instagram! How random!

This account has a clear purpose – to display the best and the most interesting persons and trends. The feed looks really inspiring as each of their post shows the diversity of the world we all live in.

Have no opportunity to travel and meet new people? Open the Instagram profile! Have no ideas for your own feed? Open the Instagram profile! Fluffy cats, stunning nature, impressive architecture, design samples, beautiful and famous people – everything is here.

Will anyone ever outperform top Instagram account for followers?

Written by Alena
As a digital marketer and a copywriter, Alena is passionate about wrapping difficult things in simple words.