Instagram accounts

Cool Instagram Name Ideas that Work

by Alena

Instagram name is really crucial for the very first impression telling your potential followers who you are. Once chosen, it becomes the key ingredient of your brand identity. It doesn’t only represent your profile but your business as well. That’s why we recommend trying hard while creating the name.

In this post, we’ve carefully gathered the most effective Instagram name ideas on how to choose the best one for your business profile. Just follow them to pick up the great name once and for all!

Important: The main difference between an Instagram name and a username is that the latter generates the link to your profile and must be unique. At the same time, Instagram names do not have any strict requirements, so different users can pick up the same name. That’s why to stand out among competitors, utilize the potential of the Name section by adding your full brand name with spaces and emoji if necessary.

What to start with

Before you start brainstorming, make sure your future account name corresponds to the following requirements:

  • Catchy and easy to spell. Help people find you via the Instagram search box as fast as possible.
  • Relevant to your profile content. You’ll hardly find a user who expects to see posts about cross-stitching in the “Cooking Tips” account.
  • Clear. All guides on cool Instagram names highly recommend avoiding the usage of random numbers or unnecessary signs. The cleaner your name, the better.
  • Original. We can’t but mention this point. Never use other brands’ names. Not only this is unethical but can result in legal issues.
  • Appropriate. It means that the name shouldn’t contain gender, ethnicity, religion, etc. Define your target audience and pick up the username keeping in mind its values and principles.

So, here we go!

Use your existing business name

The best and the easiest thing you can do to grow brand awareness is to use an Instagram name and username similar to your business name.

What is more important, when your potential clients come across your products or services, they will be able to find your account on the platform immediately. Thus, all they’ll need to do is to search for your brand.

Tip: Picking up the name and the username that is different from your business name can be misleading and confuse your Instagram audience as it won’t be evident whether your account is official or not. It’s better to choose a username with minimum alterations.

Remember about other social networks

Be consistent. If you already run business accounts on other social platforms, use the same name/username for your Instagram profile. Thereby you’ll kill not two but even three birds with one stone:

  • expand your reach;
  • make your brand look professional;
  • your audience will be able to easily discover your account across social media platforms.

Concentrate on your products or services

This is one of the most effective Instagram username ideas for startups. If you are going to run a business profile for the first time and have no original brand name, ask yourself about what your account will focus on. Then write down the words related to your future content. This way you will concentrate on the strong points of your product and pick up the name that will stand out among competitors.

For example, if your account is devoted to original accessories made of natural materials the list may look like this one:

  • handmade;
  • natural/nature;
  • cotton;
  • green
  • wool;
  • indie
  • accessories;
  • stone;
  • Earth;
  • organic.

When the list is ready, pick up the words that correspond to your brand philosophy. You can add your personal name to the chosen words.

Example: @mothereart_stone is a good username example that clearly describes what your profile is about and stands out of the crowd at the same time.

Tip: When you combine two or more words into one username without spacing, it may become unreadable. That’s why we recommend to reread it a couple of times before finalizing and add periods or underscores if necessary.

Use keywords

Add a keyword or a phrase to your name, thus increasing the chances to be found via the Instagram search.

As soon as your profile info is not attached to your URL or other defining aspects of Instagram, you can add relevant keywords to your name at any time. This step works with names only, but not with usernames!

What to do if the username is not available

As we’ve already noticed, unlike the name, your Instagram username must be unique. It generates your profile URL, and when you change it, the URL will change automatically. Therefore, a new username requires an accurate revision of all sources where your previous profile link is mentioned.

But, please, don’t worry if the necessary username is already taken. Below you’ll find some Instagram username ideas that will help pick up the one that also works:

Display the language

If you run multiple profiles for different countries, simply add the corresponding language to the brand name.

Add geolocation

It’s also a way out for businesses selling internationally. By adding the name of the country, city, or any special region you’ll not only avoid duplicates but attract highly targeted followers.

Show ‘Official’

This is one more elegant method for businesses to create an Instagram username. Simply add “official” to your brand name. However, thе method has been very popular so far and for this reason, username like brand name+official can be already taken as well.

Add company activity

Display your activity along with your brand name or a city name and enjoy the number of targeted users who will easily find you via Instagram search.

How to change an Instagram username

If after reading the article, you have realized you need to completely change or optimize your Instagram username, follow the next easy steps:

  1. Open the app and go to your profile.
  2. Tap “Edit your profile”.
  3. In the menu, choose the username box.
  4. Type a new username and voila! If it’s free, the new username is at your disposal.
  5. Save the changes.

To change your Instagram name, follow the same steps, and enter a new name in the corresponding box. Fortunately, the name doesn’t require any approval, so you won’t have to worry whether it’s not available.

We do understand that a lot of cool usernames have already been taken, therefore choosing a great one is really tough. But there are still hundreds of awesome names that are free and wait to be picked up. So now you’ll definitely find one of the best Instagram names that perfectly matches your business.

Written by Alena
As a digital marketer and a copywriter, Alena is passionate about wrapping difficult things in simple words.
Instagram accounts

Top 10 Most Followed Instagram Accounts in 2020

by Alena

Looking to follow popular profiles to get some inspiration? Then, you are in the right place. In this article, you’ll find an up-to-date collection of the most followed Instagram accounts.

The below-listed profiles are rich in hot pics and engaging posts. Therefore, they will become the source of priceless info on how to boost your own audience. Just be observant and grab the tricks!

Here you can see the list of top Instagram accounts dated back to August 2020 created by the Statista service. We placed it in this article because the list hasn’t changed so far. However, the numbers have grown.

Statistic: Instagram accounts with the most followers worldwide as of August 2020 (in millions) | Statista
Find more statistics at Statista

Let’s take a quick look at the accounts that have the most followers on Instagram.

10. Justin Bieber – 147m followers

Famous for his scandalous teenage behavior, this Canadian R&B singer still enjoys great popularity. Bieber can boast of millions of album copies sold, a decent number of awards, filming, and participation in numerous shows.

His account stands out with its crazy content displaying Justin’s eccentric pranks. And his photos and videos really differ from those vanilla pics other pop stars post every day. But maybe this is what so many fans love him for?

9. Beyoncé – 154m followers

Beyoncé has already become the legend of the world show business and needs no introduction. Her albums have always been selling like hot pancakes, so you’ll hardly find free space on her personal awards wall.

The pop star proudly keeps the status of the most nominated singer in the entire Grammy history. And, of course, her Instagram account fully reflects her glittering lifestyle.

8. Lionel Messi -166m followers

Next up we have the owner of a truly countless achievements, the captain of Barcelona FC and the Argentinian national football team Lionel Messi or “The Flea” (the nickname given to him by the fans).

Frankly speaking, he has already won so much fame and respect that he got tired of it a long time ago. That’s why the sportsman uses his social service account to publish photos with his family and share only the most emotional game moments.

7. Kim Kardashian – 189m followers

Today Kim is much more than a TV star, socialite our businesswoman. She has become the legend of our time and the idol for numerous fans from all over the world.

Her public image allows generating megatons of visual content. No wonder that each new post invariably causes a stir. And it’s not so important what she will show next time, as almost 190 million subscribers are happy with any news.

6. Selena Gomez – 193m followers

Selena Gomez is a singer, actress, composer, songwriter, model, and UNICEF Goodwill Ambassador. Her career began in 2002 and has been very eventful so far.

Unluckily, the heavy workload affected the health of the young pop star. But the struggle with the disease made Selena even stronger. And today her Instagram account is a showcase of how you can look great anywhere, anytime.

5. Kylie Jenner – 196m followers

Designer outfits, posh jewelry, dressing room pics with other celebs… We bet, it’s unlikely that millions of subscribers expect to find another content in her profile.

Kylie, being younger than her sister Kendall, has already significantly surpassed her in terms of the number of followers. But the methods and purposes of using Instagram for the two sisters are almost identical.

So, if you want to keep your fingers on the pulse of the bohemian life, this account is not a bad choice.

4. Dwayne “The Rock” Johnson – 198m followers

Mr. Johnson was a famous wrestler when decided to completely change his life. He demonstrates how the impressive physical strength and professional charisma can turn a sportsman into a real movie star.

It’s no wonder that the mighty “Rock” has many friends and fans all over the world. And according to his Instagram profile, he doesn’t mind taking some random pics with his devotees on stage, in the gym, on the street, etc.

3. Ariana Grande – 202m followers

Our last musician on the “highest followers on Instagram” list is a young superstar Ariana Grande. Despite the young age, Grande has successfully recorded several commercially popular albums and picked up awards on both sides of the Atlantic. Apart from that, she takes part in the cartoon dubbing, stars in TV series and television shows.

To sustain a “sweet girl” image Ariana often posts custom collages of herself, short videos, and photos received from her fans.

2. Cristiano Ronaldo – 237m followers

And here comes Ronaldo! His name is associated with the highest transfer fees ever paid to players. And now the Italian Juventus striker is unofficially considered the best player of our time.

Needles to say, that the official holder of the “Best footballer of all time in Portugal” title does not complain about the lack of attention. Therefore his Instagram is equally devoted both to his football career episodes and to his private life as well.

Interesting fact: Cristiano Ronaldo is also the first person to reach 200 million followers on Instagram. Well done!

1. Instagram – 367m followers

And finally, our winner is… Instagram! How random!

This account has a clear purpose – to display the best and the most interesting persons and trends. The feed looks really inspiring as each of their post shows the diversity of the world we all live in.

Have no opportunity to travel and meet new people? Open the Instagram profile! Have no ideas for your own feed? Open the Instagram profile! Fluffy cats, stunning nature, impressive architecture, design samples, beautiful and famous people – everything is here.

Will anyone ever outperform top Instagram account for followers?

Written by Alena
As a digital marketer and a copywriter, Alena is passionate about wrapping difficult things in simple words.
How To's

Best Instagram Feed Ideas for your Business

by Alena

Along with numerous promo tools Instagram offers for brands and bloggers, a catchy feed with well-designed posts is still beyond compare. But to squeeze more from your posts, you have to become a marketer, copywriter, and designer all in one. Especially if you are a small brand owner with a limited budget.

Fortunately, there is a great variety of ready-to-use solutions that help produce and manage your content. To save your time, we’ve gathered a number of the most inspiring Instagram feed ideas that can turn your profile into real eye candy and thus boost the number of subscribers.

Pick up the one that aligns with your brand philosophy and make your profile stand out of the crowd.

Idea #1 Use the same background

Utilizing the same background for all your photos is one of the easiest ways to keep your Instagram feed clean. Besides, it helps customers and potential clients focus on your product and make the purchase decision faster.

Some stores use this method for all their posts, others prefer displaying similar backgrounds to unite and highlight specific collections or new arrivals.

Example: @shopmaxwell demonstrates closing against a white background.

Insta Feed Ideas: the same background

Idea #2 Pick up one filter

Even if your pics don’t stick to one visual style, a carefully selected filter can make magic. Just pick up the one that corresponds to your brand identity and it will turn mismatching photos into a classy brand feed.

Example: @madebymary sells fancy golden jewelry and always uses gold filters for the feed posts.

Insta Feed Ideas: the same filter

Idea #3 Exploit puzzle feed power

A puzzle theme/layout links your cool Instagram photos together to form a huge stunning image in your Instagram feed. The most delicate part of building this layout is maintaining the high quality of each single tile after you break the big image.

Apart from that, the puzzle layout requires a bit of strategic planning before posting the photos. But the result is worth the efforts and it may become one of the most engaging Instagram feed ideas out there.

With the Grids app, you will easily create eye-catching puzzle posts in a couple of clicks using multiple ready-to-use templates and customizing them according to your needs.

Example: @instagridsapp

Insta Feed Ideas: puzzle feed

Idea #4 Show line in the middle

This method really enjoys great popularity among Instagram entrepreneurs. The lines can be either vertical or horizontal. All you need to do is to arrange your pics strategically to create a white line in the middle of the feed. You may also choose any other color (not white), but make sure it stands out from the rest of the posts. 

Example: @mysimplegram

Insta Feed Ideas: line in the middle

Idea #5 Bring rainbow colors to your feed

The rainbow style for your posts seems to be one of the most visually attractive and eye-catching. It will be a great solution not only for personal blogs but for business profiles, especially if they offer products of different colors.

Highly recommended for:

  • Beauty brands
  • Nail brands
  • Graphic designers
  • Travel and lifestyle bloggers
  • Closing accessories brands

Example: Just take a look at how @sarah_peretz has colored her Instagram feed. Isn’t it stunning?

Insta Feed Ideas: rainbow background

Idea #6 Use white borders

Choosing a specific border type (and being consistent in its usage) is also a nice way to make your feed shine out. It’s one of the easiest tasks to perform and can really transform your profile into an accurate and classy brand book.

Tip: When altering the border to the desired thickness, make sure you use the same thickness for all your pictures to get the even look you’ll see below.

Examples: The @dandanaltyman street style closing brand uses the white borders method for its profile. You must admit that it corresponds to the brand’s aesthetic and makes the feed look really clear and professional.

Insta Feed Ideas: white borders

Idea #7 Alternate pics with quotes

One more bright Instagram layout idea is to mix your pictures with quotes. If you want to inspire your audience or simply share info about your industry, this feed type will let you showcase ideas and help to get closer to people who are on the same page with you.

Due to the quotes, you can also set a specific “rhythm pattern” for your feed by alternating pictures and tiles with quotes. This method helps subscribers to easier perceive your content.

Example: The quotes layout is a real catch for coaches and businesses. @tarawagner

Insta Feed Ideas: quotes

Idea #8 Monochrome

You’ll hardly find tons of monochrome feeds on Instagram. Yes, this layout type is not one of the most popular ones. The number of products that look more commercially attractive in black and white is limited. But if you are lucky to be in this list the monochrome feed will help you stand out.

It will be a perfect match for brands with a classic personality. The contrast between the colors and shades can also highlight more details on the photos.

Example: @skraften offers prints for sale and shows a great example of a monochrome business profile.

Insta Feed Ideas: monochrome

As you see, just a cool Instagram photo randomly posted from time to time won’t guarantee business success. But being accurate and consistent, you’ll definitely create the Instagram feed that really works.

Good news! Numerous ready-made solutions and Instagram feed ideas will optimize your SMM routine in no time.

In this article, we’ve listed only a small part of the visual optimization methods and promise to continue sharing effective Insta tricks in future posts. Don’t hesitate to show your own ideas in the comments section. We are always open to discussion.

Written by Alena
As a digital marketer and a copywriter, Alena is passionate about wrapping difficult things in simple words.